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Edible cushioning for those fragile shipments….
You know those small pieces of Styrofoam that are used to protect the contents of a package from shifting or breaking during transport? Right: They’re sometimes called ‘popcorn’. Well, a Japanese company is now using literal popcorn for the job. Popcorn manufacturer and delicacy wholesaler Azechi Foods’ manager Shihoko Wada, had been struggling to promote popcorn on its online store where people mainly bought delicacies.
Then she was inspired by a laptop repair technician at a management seminar. He used cylindrical puffed corn snacks as a cushioning material. That sparked the revelation to Wada that not only could the popcorn be used as an actual snack after use, but it was also a great opportunity to attract attention to the company.
And that’s exactly what happened. Before long photos of the bags started going viral on Japanese social media, and the company soon started receiving orders from all sorts of businesses, leading to even more exposure via national TV outlets. Although the bags of popcorn packing material are more expensive than conventional cushioning materials, they can be eaten afterward, which helps eliminate waste, unlike other cushioning or filler materials, most of which end up in the trash. – from Oddity Central
Darcy is rolling his toothpaste tubes these days. Scott gets to the bottom of his too…. Jill, not so much.
Thanks Vic for sending us this…..an actual toothpaste tube ROLLER! Who knew?